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Professional Intervention: Mass media


Varied use of communication that reached great numbers of people including television, radio, newspapers, posters, leaflets, and booklets, alone or in conjunction with other interventions; (ii) targeted at the population level.


Two high quality reviews (Faulkner, Grilli) were identified. In one high quality review (Grilli) mass media was determined to be generally effective for improving appropriate care behaviour immediately after implementing the intervention, however, the effects declined over time in half of the studies; there was insufficient evidence in this review to draw any conclusions of the effectiveness of mass media on prescribing outcomes. One review (Faulkner) had an insufficient number of studies to draw any conclusions about the intervention.

Summary of Overall Findings from Reviews

4 reviews that examined the effectiveness of mass media interventions were identified. Of these, 1/1 high quality/key reviews with a sufficient number of studies to draw conclusions found this intervention to be generally effective.

Summary of Findings Related to Prescribing

No high quality or key reviews with a sufficient number of studies to draw conclusions about prescribing outcomes were identified.

Reviews listed as "Summary Pending" will be analyzed, summarized and reported at a later date.

The findings will then be incorporated in the overall evidence summaries of the interventions they address.

Reviews Addressing This Intervention Quality Assessment Tool:
AMSTAR Score (of 11 points)
Faulkner A, Mills N, Bainton D, Baxter K, Kinnersley P, Peters TJ, Sharp D. A systematic review of the effect of primary care-based service innovations on quality and patterns of referral to specialist secondary care. The British Journal of General Practice 2003 53 (496):878-84. 8 (High)
Grilli R, Ramsay C, Minozzi S. Mass media interventions: effects on health services utilisation. Cochrane Database of Systematic Reviews 2002 1:CD000389. 8 (High)
Comino EJ, Davies GP, Krastev Y, Haas M, Christl B, Furler J, Raymont A, Harris MF. A systematic review of interventions to enhance access to best practice primary health care for chronic disease management, prevention and episodic care. BMC Health Services Research 2012 12:415. 6
Summary Pending
Ranji SR, Steinman MA, Shojania KG, Gonzales R. Interventions to reduce unnecessary antibiotic prescribing: a systematic review and quantitative analysis. Medical Care 2008 46 (8):847-62. 6 (Medium)
Haynes RB, Davis DA, McKibbon A, Tugwell P. A critical appraisal of the efficacy of continuing medical education. JAMA 1984 251 (1):61-4. 5 (Medium)